About the New Product & Technology Awards®

The 10th Annual New Product & Technology Awards, organized by the Mature Market Resource Center [sm] (MMRC), recognizes innovative products, services, and technologies for older adults and their families. The competition also includes recognition of web-based and mobile resources — websites, social media, e-newsletters, mobile applications, and more.

For 31 years, the MMRC has organized the National Mature Media Awards [sm], the largest awards program of its kind to recognize the nation’s best educational and marketing materials for older adults. The New Product & Technology Awards is a companion recognition program for products, services, and technologies.

Gold, Silver, Bronze and Merit certificates will be awarded by Divisions and Categories. Using a rating scale of 1-100, a panel of national experts will review entries and assign scores for recognition.

Entry Deadline & Fees:
The Call for Entries for the 2024 New Product & Technology Awards opens in May. Please add your name to our mailing list for information on future announcements.

Award Recognition:
Gold, Silver, Bronze and Merit recognitions are awarded by Division and Category. The are 41 entry categories and 15 divisions.

Should your organization receive a 2024 New Product & Technology Award, you will receive the following:

  • A colorful Gold, Silver, Bronze or Merit certificate
  • Digital copies of the 2024 winners logo with a one-year license to use the awards logo for your marketing and promotion activities.
  • National publicity of your achievement.
  • See the entry form for more recognition details.
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