About the New Product & Technology Awards®

The 10th Annual New Product & Technology Awards, organized by the Mature Market Resource Center (MMRC), recognizes innovative products, services, and technologies for older adults and their families. The competition also includes recognition of digital resources — websites, social media, e-newsletters, mobile applications, and more. The 2026 competition also includes new categories for AI-enhanced products and services.

For 35 years, the MMRC has organized the National Mature Media Awards, the largest awards program of its kind to recognize the nation’s best educational and marketing materials for older adults. The New Product & Technology Awards is a companion recognition program for products, services, and technologies.

Entry Deadline: June 30, 2026

New for the 2026 Awards:

Select entries are eligible for display at the first Senior Tech Showcase in the Chicago area soon. This new addition to the awards program will be the first-ever consumer exhibition of products and technologies for seniors. Older adults and their families will have the opportunity to see demonstrations and try out new products and technologies. Look for details on this two-day event in late summmer. In future years, the Showcase will move to different locations across the country.

For more information about the new Senior Tech Showcase, please e-mail: info@agingawards.com, or call 800-828-8225.

Judging:
Gold, Silver, Bronze and Merit certificates will be awarded by Divisions and Categories. Using a rating scale of 1-100, a panel of national experts will review entries and assign scores for recognition.

Entry Deadline & Fees:
The 2026 entry deadline is Friday, June 30, 2026. The entry fee is $75 per entry. Some entry categories require an additional fee.

Award Recognition:
Gold, Silver, Bronze and Merit recognitions are awarded by Division and Category. There are 41 entry categories and 15 divisions. New AI categories are featured in the 2026 awards.

Should your organization receive a 2026 New Product & Technology Award, you will receive the following:

• A colorful Gold, Silver, Bronze or Merit certificate
• Digital copies of the 2026 winners logo with a one-year license to use
  the awards logo for your marketing and promotion activities.
• National publicity of your achievement.