About the New Product & Technology Awards®

The 10th Annual New Product & Technology Awards, organized by the Mature Market Resource Center [sm] (MMRC), recognizes innovative products, services, and technologies for older adults and their families. The competition also includes recognition of web-based and mobile resources — websites, social media, e-newsletters, mobile applications, and more. The 2025 competition will also include new AI categories.

For 31 years, the MMRC has organized the National Mature Media Awards [sm], the largest awards program of its kind to recognize the nation’s best educational and marketing materials for older adults. The New Product & Technology Awards is a companion recognition program for products, services, and technologies.

New for the 2025 Awards:

Select entries are eligible for display at the first Senior Tech Showcase in March, 2025. This new addition to the awards program will be the first-ever consumer exhibition of products and technologies for seniors. Older adults and their families will have the opportunity to see demonstrations and try out new products and technologies. For 2025, the two-day event will be held in the Chicago area. In future years, the Showcase will move to different locations across the country.

For more information about the new Senior Tech Showcase, please e-mail: info@agingawards.com, or call 800-828-8225.

Judging:
Gold, Silver, Bronze and Merit certificates will be awarded by Divisions and Categories. Using a rating scale of 1-100, a panel of national experts will review entries and assign scores for recognition.

Entry Deadline & Fees:
The online Call for Entries for the 2025 New Product & Technology Awards opens in December. Please add your name to our mailing list for information on the Call for Entries.

Award Recognition:
Gold, Silver, Bronze and Merit recognitions are awarded by Division and Category. There are 41 entry categories and 15 divisions. New AI categories will be featured in the 2025 awards.

Should your organization receive a 2025 New Product & Technology Award, you will receive the following:

• A colorful Gold, Silver, Bronze or Merit certificate
• Digital copies of the 2025 winners logo with a one-year license to use the awards logo for your marketing and promotion activities.
• National publicity of your achievement.